The taste of a space race
Here's to the Dentist who hands out candy to the kids after sitting obediently in his dental chair to receive braces for their straight teeth.
Hats off to the reverend who preaches to pews full of converted believers, who follow the bible to the letter, not deviating a single syllable.
A loud rapturous applause for the security officer who tirelessly stands guard for five hours at a time, not letting the tiniest of disruptions go unattended, then taking an unconcerned hour long lunch break.
Let's throw our arms in the air and say 'hell yeah' to the runner who has the perfect view over the lushes of canyons from the safety of his treadmill.
And finally we adoringly pat the man on the back who buys the same beer he's always been drinking even when he can have a better tasting and more refreshing beer from the very same refrigerator.
To you fine folks of the human specie, you are the wind in our raft's sails that we'll be taking to the next stage of our evolution. Bravo I say to you. Bravo.
60 sec TVC
Client: International Beer
Market: International
Notes:
The Narrator has a proud pompous tongue-in-cheek attitude delivering the dialogue with a slight sarcastic tone.
The taste of a space race
NARRATOR
Here's to the Dentist who hands out candy
to the kids after sitting obediently in his dental chair
to receive braces for their straight teeth.
INT. DAY. DENTIST'S SURGERY
We hear noises emanating from a dentist's a drill. The camera is slowly tracking into the dentist's office. A boy suddenly sits up in the chair. His entire mouth is filled with braces along with a retainer that's locked around his head. He also seems to be in a number of other leg and back braces.
INT. DAY. DENTIST'S RECEPTION AREA.
The boy is standing next to a bowl of suckers that's a bit too high for him to reach. The dentist comes and takes it down kneeling next to the boy, enthusiastically handing him three suckers. The dentist gets up again replacing the bowl of suckers. He pats the boy on the head and the boy falls over.
NARRATOR
Hats off to the reverend who preaches to pews
full of converted believers, who follow the bible to the letter,
not deviating a single syllable.
INT. DAY. CHURCH
The church is full and everyone is smiling and looking extremely content. The reverend looks confused. In front of him is a white page with two sentences on it. "Try to stop believing, but then start again". He suddenly lifts his hand and gives a quick rock and roll salute, sticks out his tongue and shyly head bangs twice. His congregation neatly copies him. He smiles reservedly like he's made some headway.
NARRATOR
A loud rapturous applause for the security officer
who tirelessly stands guard for five hours at a time, not letting
the tiniest of disruptions go unattended, then taking an unconcerned
hour long lunch break.
EXT. DAY. SECURITY HUT IN FRONT OF FACILITY
An uniformed security guard marches up and down in front of his security hut. He suddenly suspects something being amiss. He starts walking at a quicker pace and starts to draw his knight stick. He cautiously approaches a concealed corner. He slows down his pace and lifts the baton over his head like one would a baseball bat. He comes around the corner swinging and his timing is perfect. He strikes a bird just as it launched into flight. The bird flies over the building. In mid flight he pulls his gun and shoots it in the air.
INT. DAY. SECURITY HUT
The security officer has earphones on with his feet on his desk, eating a sandwich and watching a baseball game.
NARRATOR
Let's throw our arms in the air and say
'hell yeah' to the runner who has the perfect view
over the lushes of canyons from the safety of his treadmill.
INT. DAY. HOUSE WITH VIEW OF FLOWING HILLS
From over the shoulder it looks as if the runner is in fact outside. The shot suddenly pans out and we see the runner struggling a bit as the running surface of the treadmill raises to an angle of about thirty degrees.
NARRATOR
And finally we adoringly pat the man on the back
who buys the same beer he's always been drinking even
when he can have a better tasting and more refreshing
beer from the very same refrigerator.
INT. DAY. SHABBY LOOKING SUPERMARKET
Its a tracking shot where we follow the six-pack of beers in a guy's hands. He plonks it down on a counter and a very bored looking Latino shopkeeper gives a heavy sigh. 'Ole' he remarks in a monotonous tone.
NARRATOR
To you fine folks of the human specie,
you are the wind in our raft's sails that we'll be taking
to the next stage of our evolution. Bravo I say to you. Bravo.
INT. DAY. SHABBY LOOKING SUPERMARKET
Our hero takes out the new brand of beer from the shop refrigerator. He walks past the Latino shopkeeper and flicks him a green crystal. This time with a subdued smile he responds "Ole riba riba". It comes out festive and lively yet he still has no expression.
EXT. DAY. OUTSIDE SHABBY LOOKING SUPERMARKET
Our hero gets in a futuristic looking party space bus. The driver is an incredibly interesting looking alien. The dj is a multi-armed and tentacled alien who spins 5 decks simultaneously. There are exotic alien ladies and guys. Our hero goes and stands on the top level of the open roofed bus, opens a beer and takes a sip looking down almost expressionlessly at the customer who bought the ordinary beer. The bus takes off and flies off into space.
VO and Branding
